Clicks, likes and impressions tell only part of the story. So how can science communicators measure the real impact of their work?

Join us for this webinar from NASW’s Institutional Communicators Committee as we explore how university comms staff are developing more meaningful ways to evaluate science and research communications.

Matt Shipman (NC State) will discuss “unconventional metrics” that capture outcomes such as collaborations, funding opportunities, stakeholder engagement and researcher satisfaction.

Ana Gorelova (UPMC and University of Pittsburgh Health Sciences) will share emerging strategies and tools for tracking visibility and impact in an evolving digital and AI-driven media landscape.

Moderated by Lauren Quinn (University of Illinois Urbana-Champaign), this session will offer practical ideas for communicators who want metrics that better align with institutional priorities and audience needs.

Registration is free and open to all. NASW membership is not required.

This event will be recorded and made available to NASW members.