A Scientist’s Guide to Working with the Media
"Sharing your science with media outlets can get your work in front of a broader audience and promote the value of scientific research. But it helps to have tips for working with journalists, public information, and communications officers. This guide is meant to help you effectively convey the value of your work to journalists and the audiences they represent. Read on to learn about what makes science newsworthy, how to promote your work to the press, how to prepare for interviews with journalists, best practices for effectively communicating your science message, and more."
American Geophysical Union (AGU)