Engaging With the Press: A Guide for Perplexed Readers and Sources


"We train scientists and health professionals to collect and analyze evidence. Yet we’re far less intentional about equipping them to credibly communicate it in an increasingly skeptical and fragmented world." This resource, by veteran news executive Richard J. (Dick) Tofel, aims to address this challenge by preparing scientists, health professionals, and other sources of the news media to better understand the world of journalism and how they can engage with it. It describes the motivations of reporters, editors, and publishers; how material from sources is received; challenges for readers and sources, and more.


Richard J. (Dick) Tofel

Published By:

Harvard T.H. Chan School of Public Health, Center for Health Communication


June 17, 2024