Media briefing: Tips for journalists reporting on opinion polls and surveys


"Polling and survey research is evolving, posing an election-year challenge for reporters striving to convey results accurately and in appropriate historical context. This briefing covers current trends and novel approaches in opinion polling, the strengths and weaknesses of common types of polls and surveys, and how to interpret and report on results skillfully." Courtney Kennedy of the Pew Research Center, Gary Langer of Langer Research Associates, and Amelia Thomson-DeVeaux from the Associated Press provided examples and advice and responded to journalists’ questions.




May 9, 2024