Repetition makes climate misinformation feel more true — even for those who back climate science
"Climate misinformation may be more effective than we’d like to think because of a phenomenon called the illusory truth effect. In short, we are more likely to believe a lie if we encounter it repeatedly. Worse, the effect works immediately — a lie seems to be more true even after just one repetition." This article in Nieman Lab summarizes a recent paper by the same authors (https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0307294) in which the researchers put the illusory truth effect to the test among people with strongly held existing beliefs.