How to effectively cover climate change and reach an avoidant audience
This panel at the 2024 International Journalism Festival discusses the challenge of engaging audiences in climate change coverage. It explored the questions: "How can we change our formats to meet the audience where they are? Can we be playful and entertaining in the delivery, and serious on the facts? What can we learn from successful social media narratives?"
Panelists included: Juan Manuel Benitez (Columbia University), Anna Bressanin (US editor, BBC Reel), Adam Levy (journalist and climate communicator), and Amy Westervelt (founder, Critical Frequency).
International Journalism Festival