Small Fry — How to Tell Compelling Stories About Obscure Species
"Getting people excited about large, charismatic wildlife is easy, but tiny, little-known or less-than-lovable species can be a tough sell. Journalists Bethany Brookshire and Douglas Main on why it’s important to include oddball organisms in your reporting and how to get audiences engaged. Pro tip: Building curiosity and caring for minor-league creatures often means being a bit self-centered."
Bethany Brookshire and Douglas Main
Society of Environmental Journalists (SEJ)