Am I Making Myself Clear? A scientist’s guide to talking to the public
"To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In 'Am I Making Myself Clear?' Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped."