Ask TON: How much time should I spend preparing a pitch?
Writers and editors at The Open Notebook respond to a question from a reader: "What is a normal amount of time to spend on preparing pitches for magazine feature stories? I’ve heard people say they spend as little as an hour, and others say they conduct multiple interviews before pitching—and I assume they then spend a good deal of time writing the pitch itself. What’s usually the best approach, practically speaking?”