Cracking the Code: Influencing millennial science engagement
An exploration of millennials’ science media consumption habits, curiosity about science, and cultural beliefs has revealed some useful insights for engaging this generation when it comes to science. The series of articles is the product of a three-year, $3 million grant from the National Science Foundation to KQED to work in partnership with academic researchers at Texas Tech University’s Science Communication and Cognition Lab.
National Science Foundation