Explaining Research: How to reach key audiences to advance your work
Explaining Research offers in-depth guidance for researchers on how to communicate their work. It includes advice on how to develop a communication "strategy of synergy"; give compelling talks; build a professional website; create quality posters, images, graphs, charts, animations, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision-makers; give clear media interviews; and more. The recently-published second edition features a wealth of new strategies for communication techniques, such as for successfully using social media and effectively working with public information officers.