How to report on the COVID-19 uptick when the public says ‘meh’
"In this late stage of the pandemic, it may feel challenging to keep COVID-19 stories fresh for a fatigued public. But COVID-19 is here to stay, so it may help to think of COVID-19 stories much as you would your annual flu stories: Even if it feels as though you’ve written it before, your audience needs the information again about how rates are trending, tips on reducing risk of infection, and what’s going on with vaccines and boosters."