Ten simple rules for scientists engaging in science communication
The author writes: "I am a postdoctoral fellow and freelance science writer and editor. Here, I describe 10 simple rules for planning, developing, and evaluating science communication activities. Though I focus on scientists communicating with nonscientists, much of the advice applies to other forms of science communication such as expert-to-expert communication (e.g., talks and posters at conferences). As my goal is to guide inexperienced scientist-science communicators through the practical basics of getting started with science communication, the rules are ordered to encourage a step-by-step process."
PLOS Computational Biology