The Science of Storytelling, Part 1: How to Use Narrative Tools in Science Communication
"Tell someone a story, and their brain lights up in sync with yours. That’s what neuroscience shows—and why nothing in science communication makes sense except in light of narrative. Stories make science human and memorable. But weaving data into a compelling story is hard. Therefore, frameworks like ABT—the And, But, Therefore model—can help scientists bring structure and meaning to their message. This piece is the first in a three-part series inspired by Randy Olson’s Houston, We Have a Narrative. It explores why storytelling works, which tools make it powerful, and how to use them right now."
Association of Science Communicators