Why Now? Find a Hook To Make Your Pitch Timely
"When a journalist pitches a story, one of the first questions they may be asked is: Why is this a story now? Finding what makes a story timely and relevant is an essential step in landing a pitch and engaging readers. Some stories may have a clear news peg, such as a new publication or a project milestone. In other cases, finding a timely hook may require a bit more creativity or pre-reporting."