The First 30 Seconds of Science Communication: How Strong Openings Invite Curiosity
"Every scientific explanation begins with a brief moment where the audience instinctively decides whether they feel oriented and interested. This early window is small, but it has an enormous influence on how the listener receives everything that follows. The beginning is where connection, clarity, and trust are established. It is the moment that prepares the audience to engage with the science that is about to unfold."
Association of Science Communicators