Creators and Climate Campaigns: How To Partner With Trusted Messengers To Build Effective Climate Communication Strategies
Yale Program on Climate Change Communication (YPCCC)
"On December 10, 2025, YPCCC Deputy Digital Director, Cynthia Norrie, moderated a conversation with Shannon Cooke Vigliano, Senior Director of Campaigns at Vocal Media and Cynthia Soneghet, Influencer Program Lead at the Global Strategic Communications Council and Director of TILT – The Influencer Lab for Tomorrow. The speakers discussed how to drive success in today’s creator-led social media landscape. Today, climate communicators can no longer rely only on earned media to reach people. Meanwhile, Americans and people around the world increasingly say that social media is their most important source of information. Collaborating with content creators or influencers can expand and effectively engage your audience in new and exciting ways, but it is also possible to only preach to the choir or even create backlash amongst your intended audience. In this webinar, our invited experts shared insights on how to design creator campaigns to boost support for climate action and measure the ROI of this vital communications pillar."
Creators and Climate Campaigns: How To Partner With Trusted Messengers To Build Effective Climate Communication Strategies
"On December 10, 2025, YPCCC Deputy Digital Director, Cynthia Norrie, moderated a conversation with Shannon Cooke Vigliano, Senior Director of Campaigns at Vocal Media and Cynthia Soneghet, Influencer Program Lead at the Global Strategic Communications Council and Director of TILT – The Influencer Lab for Tomorrow. The speakers discussed how to drive success in today’s creator-led social media landscape. Today, climate communicators can no longer rely only on earned media to reach people. Meanwhile, Americans and people around the world increasingly say that social media is their most important source of information. Collaborating with content creators or influencers can expand and effectively engage your audience in new and exciting ways, but it is also possible to only preach to the choir or even create backlash amongst your intended audience. In this webinar, our invited experts shared insights on how to design creator campaigns to boost support for climate action and measure the ROI of this vital communications pillar."
Yale Program on Climate Change Communication (YPCCC)